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This website had the following on the homepage, "Learn the best practices in creating, managing and optimizing paid search campaigns in Google AdWords." We viewed that the web page said " In the field of commerce one of the most important concepts to master is product marketing." It also said " Any business wont survive in the present competitive global marketplace without consistent customers purchasing products and services. Nowadays, product marketing is rather wide term which refers to various concepts, approaches and strategies." The header had adwords strategy as the highest ranking search term. It is followed by adwords blog, adwords tips, and ppc blog which isn't as ranked as highly as adwords strategy. The next words they uses is ppc tips. ppc strategy was included and will not be viewed by search crawlers.